In 2007 Johnson & Johnson launched a range of blood glucose meters aimed at a varying range of diabetic target audiences. I worked with Large to art direct, design and launch a number of websites around these products.
Our approach was to treat the meters as cool, 'must-have' produts that treated diabetics as style-concious individuals... not people with terminal ilnesses!
I worked as Art Director with a team of designers, developers and account managers to product a wide range of media - from advertising (both print and online) and websites - to exhibition spaces and packaging.