Pete Usborne – Digital Designer

+61 451 434 209

Left Right Russian Standard Vodka

  • Close-up from the homepage
  • Some sexy photoshop work

Vodka giants, Russian Standard are coming to the UK - and to promote their premium vodka they required a website that showcased the 'Standard' lifestyle. As a 2-day pitch concept, I designed a website that showcased upcoming vodka events, parties and exclusive cocktails. The site was reflective of the class, style and lifestyle of the Russian Standard drinker.

Art Director, Story

The Russian Standard homepage (UK)

The proposed homepage for the UK site, which aimed to sell the vodka to an affluent cocktail-drinking audience

A magazine-style content page

In contrast to the existing website, the concept site aimed to act as a 'Russian Standard' city guide - detailing the latest and greatest parties and events, displayed in a magazine format

The website also featured an interactive 'Vodkalier' (like a somelier), below, who would guide users through creating the perfect cocktail

Your interactive barman (Vodkalier)

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