Pete Usborne – Digital Designer

+61 451 434 209

Left Right Duchy Originals

  • The perfect steak - a recipe page
  • The APA award I won

Working with the talented Russ Chimes, I art directed and co-designed the new website for Duchy Originals. Over several months, we created an organic, fresh and modern looking site - complete with blog, e-commerce and social media. In July 2008, Duchy Originals was recognised by the APA and awarded 'Best Designed Website' against a tough lineup.

Art Director, Story

A product page

The website featured a huge range of products, and achieved a modern/young quality by mixing experimental UI (such as carousels) with the Duchy rustic styling.

Visit the site

A detailed recipe page

In a separate brief to the original website, I concepted and designed a 'Kitchen' section of the website, whereby users could upload and share their own Duchy-inspired recipes.

  • Chalet Minouchet
    Booking system design and build, '09

  • Sam & Buzz
    A fun, interactive itinerary, '09

  • Silver Cross
    Name your baby! '08