Although they had an existing brand, the company felt that they needed somethin new to reflect the refined and established nature of the company.

Unusually, instead of focussing on rebranding the logo itself (left untouched from the original) - we created emphasis on the Popcorn Kernel, and a number of brand-words, which would serve as the new brand. The stationary used these brand words in a tongue-in-cheek approach (i.e. FRESH popcorn for the delivery notes), and paid careful attention to stock and finish.

The final outcome was a set of beautifully finished, and carefully considered, rebranded items... all without having to change the logo!