Every year in Edinburgh, UK - there is the Edinburgh festival, which hosts some of the city's local talent. In 2005, a company was set up to govern, reward and oversee that talent. The company was Festival Hub.
I was asked by the company to create a brand that was as cool and funky as the Festival - whilst retaining a respected and established feel.
The outcome of this contrasted brief was a logo that has a playful look and feel. Accompanying the logo was also a set of branded icons, and company apparel.