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Volaire

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  • The logotype

Magic used...
Pen and ink
Hand-drawn type in Adobe Illustrator
...a lot of printouts and a whole heap of tracing paper

I did
Subtle re-brand of an existing company

Who for?
Volaire Ltd, a multi-format printing company. Volaire needed a brand that was able to compete in the London market against the emerging competition. In a similar style to their old image, Volaire were certain they wanted to have a purely typographic logo.

My approach was to focus on the details in order to create a simple, modern-looking logo that stood out from an over saturated market.

Visit their website (which I didn't design)