Shots from the advertising campaign, which aimed to glamorize the blood glucose meter
instead of treating it as a medical device
Select, a diabetic blood glucose meter
UltraEasy - the award winning website
Character from the mobile website
Horrace (the bird) was always in every design... somewhere
Magic used...
Every Adobe product ever made
www.lifescan.com
(I also designed UltraEasy)
I did
Art direction, web design, iconography, print, advertising, 3D display
Over a period of 10 months, spanning 2007 and 2008 I spent a large amount of time art directing a diabetes account for Johnson & Johnson.
Amongst a vast number of projects completed, I designed several website's and art directed an advertising campaign
Credit
All completed whilst working at Large Design, I also worked with a large number of freelance designers, developers and photographs, amongst whom were Johan Gärderud and Jonny Storey
Press
The UltraEasy micro-site I designed won the French award, Prescription Santé in 2007 for Best Medical Website. The aforementioned advertising campaign was recently mentioned in Forrester Consumer Marketing magazine
